Why Comparison Shopping Engines are preferred by Online Shoppers | iLead Digital

Why Comparison Shopping Engines are preferred by Online Shoppers

by | Sep 20, 2019 | 1 comment

Let’s say you’re planning to buy a decent pair of sunglasses. Do you go to the nearest store and buy one immediately?
Or do you shop around, discover a particular model from a particular brand AND look for the same sunglass in different stores to compare prices?
If you fall in the latter category, you’re well aware that prices vary across different stores. Maybe some of the stores that charge higher than others provide you with one year warranty. This, in general is the offline version of comparison shopping engines.

59% of customers prefer to shop online because it’s easier to compare prices.


Let’s take the whole process online. The equivalent of people who buy products at the first store they visit translate to buying from the first link suggested by Google (or any search engine).
However, the reason why most people prefer to shop online is BECAUSE they get the freedom to compare the same product across different shopping sites.


What online shoppers REALLY look for while comparison shopping


Value for Money
Low price is not the only thing that online shoppers look for. What they’re really analyzing is value for money. This includes comparing these major factors:


  • Cost of the product
  • Quality
  • Durability
  • Post Purchase Service


When shopping in real life, the only way to know about these qualities boils down to a single factor – the seller’s influence. The seller, on the other hand does not use each and every product in his/her store. Obviously, taking just their word on the purchase might not be a good idea.
When you’re using comparison shopping engines to buy the same product online, you get first hand experiences from customers like yourself.
Online reviews are much more reliable in such cases. After reading the reviews from that tens, if not hundreds of people who have USED that product will give you actual FACTS and not the false promises of an advertisement.


27% of US customers used shopping comparison sites for gifting ideas and inspiration according to online holiday shoppers.


Real Time Comparison
Another advantage of comparison shopping engines is that you get to compare various features of two different pictures, side by side.
Even if you have no idea about the technical specifications of two different products, a decent comparison shopping engine points out which one’s better.
Traditional brick and mortar stores that avoid online presence are missing out on a huge market that comparison shopping engines provide.


From discount vouchers, coupon codes to cashback facilities, comparison shopping sites neatly display the offers that different sellers provide.
Without having to pay for a middleman, sellers directly connect with customers hence providing offers without sacrificing any profit. It’s a win-win situation for both the seller and the online shopper.


Summing it up:
Now that you’re enlightened about the benefits of comparison shopping engines, let’s take a brief look at the reasons why comparison shopping engines are preferred by online shoppers:

  • Traditional retailors without any online presence on comparison shopping engines are losing a significant share of potential customers
  • Having to hit rock bottom prices to gain customers on comparison shopping engines is a MYTH
  • Comparison shopping engines provide genuine, first hand reviews from customers that cannot be found in physical stores
  • Customers ‘hunt’ for the best deal online, which includes discount vouchers, coupon codes, price comparison, group deals and cashback deals.

If you’re interested in starting your own comparison shopping site or an online eCommerce website integrated with a variety of features, feel free to contact us here.



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