How to Get Started on Affiliate Marketing for Niche Markets
Among the many forms of online marketing, niche marketing is one that has a reputation of being highly successful. Some claim to have earned thousands, if not millions sitting right in the comfort of their home.
Even though many people are successful in this field, most DO fail at it … miserably. However, with the right guidance and research, one CAN achieve it with even a few dedicated hours of learning.
STEP 1: Research The Most Common Niches
There is a reason why popular niches are successful. They are specific and targeted to a particular audience while keeping profit into consideration.
The other aspect while choosing a niche market is a steady flow of income. You can say goodbye to your day job to find success and riches online.
Thus the first thing to do before starting your own blog or affiliate website is to find and pick the right niche. This, in itself, is not an easy task considering thousands of markets to choose from.
What do people want?
Keeping up with the latest trends in your market of choice is the very foundation which determines your success online. You MUST be focused on your niche as well as your target audience.
Once your audience is defined, the rest is relatively easier to do. Picking out a market that people are interested in and are looking up for information is a solid step towards successful niche marketing.
Picking a Hot but Low Competition Market
This is where you need to be careful. It is where the balancing act comes into play; selecting a niche market that is growing but isn’t oversaturated. If you choose a market that has thousands of competitors, the profit you generate will be equally thinned out.
STEP 2: Choose The Right Product
The next step is to be specific about the product you will be marketing. The product itself, must be specific to your niche market.
Keyword research pays off big time in this case. Using general and broad keywords/phrases will leave you high and dry at this point. It is important to analyze the effectiveness of keywords and key phrases.
Choosing the right keyword or phrase will allow you to pick products that will convert traffic better and in turn generate more revenue.
STEP 3: Pushing the Go Button
Once you are done with keyword research and analysis of your niche market, market audience and product, you need to set up a different website. Note the word website, not websites.
Using link rings to redirect every other source to a single link is no longer a feasible way of achieving credibility. The advancement in Google algorithms has made such practices obsolete.
You can, however, make space for email and newsletter signups in the alternative website. Even if someone doesn’t directly buy your product, you will still be able to provide them updates about what’s new by sending them regular promotions of other products you offer later down the road.
There are two key terms here:
Directing is the process of bringing traffic, more specifically potential customers to your website. There are many ways of achieving this through SEO of your sale website, PPC, email marketing, press releases backlinking, and blogging/article marketing and so forth.
Example: You own an apparel store that sells a variety of products. You are generating traffic with the use of email marketing, SEO, and other tools in your grasp. You realize that you’re not generating enough traffic and decide to launch an affiliate program asking other parties to join your campaign.
A renowned fashion blogger comes across this news and applies for the program settling for a certain percentage commission.
Now, she writes a blog about summer trends by linking your website’s products on her blog. This way, she is directing her traffic into your website.
Converting is the process of converting the traffic to your site into customers, i.e. Generate revenue through sales. This is where all the hardwork you put into launching your affiliate campaign come into play and generate results.
Example: On every purchase made on your website though the fashion blogger’s referral link, she is entitled to a certain percentage commission.
To sum it up, niche marketing isn’t as big a goliath as most people alien to the subject might find. It just requires some
effort and hard word on the niche marketers’ side to do their homework thoroughly before lunging headlong into this strange and wonderful world of mystery and rewards.